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Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea

Roger Sweet, Wecker David




[PDF.cn93] Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea

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 | #1562279 in Books |  Clerisy Press, Emmis Books |  2005-07-11 | Original language:English | PDF # 1 |  .56 x6.28 x9.24l, | File type: PDF | 240 pages

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||4 of 4 people found the following review helpful.| Mastering the universe, but not the written word|By Lee|The existing reviews are generally on the mark and full of detail, so I will simply agree: Not a great read.

For what it's worth, I believe Roger Sweet's basic claim and argument. What I don't understand is why he didn't take it seriously enough to insist on a better book. Hard to convince readers to take you se|From the Publisher|MASTERING THE UNIVERSE is a must-read for members of the "I-love-the-80's" generation as well as for toy collectors, pop culture enthusiasts, and anyone interested in the drama of business history—as bloody a battleground as anything He-

Mastering the Universe illuminates the creation, rise, and fall of one of the top-selling product lines in what is arguably the world’s most competitive industry, toys—and it does so from the perspective of Roger Sweet, the man who originated He-Man for Mattel. He-Man and the product line that grew out of it, Masters of the Universe (MOTU), created a fantasy world for boys that, at its height in 1986, reached $400 million in U.S. sales, only to plummet to $7 ...

You easily download any file type for your gadget.Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea   |  Roger Sweet, Wecker David.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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